This logo has a very sharp lightning-esk shape in which the title lies, which could connote that the company is edgy, sharp or takes risks. The globe-like background connotes global viewership. anyone anywhere can see their films. Black and white colour scheme also adds to the connotation of sharp/edgy-ness. It's also very simple which could suggest it is an independent company that does things on the cheap.
WORKING TITLE:
This logo is very simple. The title itself is in a san serif font, which means it is easy to read, no mistake, it is working title. It also connotes simplicity, it is an independent company and nothing too grandiose. The circle in the middle could once again connote the idea of seeing, an iris or a pupil. This is to connote the idea that it is a visual media, you are there to see a movie, nothing more. The fact that the font is very bold and not small or hard to read means you will remember it more, this is good for the company if they want their product to sell.
DREAMWORKS:
The setting of being in the clouds adds connotation to the title dreamworks. In tern the boy could very well be us. If this is true then the logo could connote the idea that the movies will take us to another world and give us a movie experience like no other. The colour of white in the child could very well connote innocence. The font is serif, this makes it seem smart and charismatic as it is one of the major film industries. This will attract audiences as they now know it is a top quality company and therefore so should the movies. The dark purple/blue background will allow the main title and image to stand out, which is good because people will be able to recognise what it is more.
UNIVERSAL:
The global aspect in the main image connotes the idea that it is a global company and that it is everywhere. This is also made more clear by the name itself, "universal". The serif font also makes it look more professional, which you should expect from a company that boasts global power. The shiny font also helps the name stand out. This massive presence will impress the audience and get them to not only remember them more, but to see their products as it seems like it's the best based off it's atmosphere. The black background makes a stark contrast between the planet and logo, which, once again, allows for the name and image to stand out.
TAKE TWO PRODUCTIONS:
The fact that this title is tilted could connote the idea that they are edgy, or that they're not professional, they are independent. The two theme in the title also works in to the image, with two t's joined together in the pattern of actual film. This connotes their production selling point, movies. the black and white template also connotes it's simplicity as well as fitting the stereotypical image of a film reel. The san serif all capitals font also adds to it's simplicity; it also makes the name of the company stand out more.
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