Monday, 21 November 2016

My audience


MY AUDIENCE AND HOW MY PRODUCT WOULD APPEAL TO THEM.
THE AGE OF MY AUDIENCE WOULD BE OLDER TEENAGERS/YOUNG ADULTS, BETWEEN 15 AND 18. THE LOCATION OF MY AUDIENCE WOULD MAINLY BE COLLEGE/HIGH SCHOOL/SIXTH FORM. MY AUDIENCE WOULD BE GENDER NEUTRAL.THE AUDIENCE'S INCOME LEVEL WOULD BE VERY SEMI-SKILLED. THIS IS BECAUSE MY MOVIE NEEDS TO SEEM RELATABLE, SO I WILL APPEAL TO AN AUDIENCE OF PEOPLE WHO AREN'T THE BEST AT EVERYTHING. WITH THIS IN MIND THE EDUCATION LEVEL WILL BE AVERAGE. THE FAMILY STATUS OF OUR AUDIENCE WOULD BE VARIED, BOTH FUNCTIONAL AND BROKEN. THIS IS AGAIN TO MAKE A GENUINE CONNECTION AND GAIN MORE VIEWERS WHEN ANYONE OF THAT AGE CAN SEE IT. TO ALSO ADD TO THE GENUINENESS OF THE AUDIENCE, THEIR OCCUPATION WOULD MAINLY BE EITHER UNEMPLOYED OR THAT OF A SMALL PART TIME JOB (SUPERMARKET, CHIPPY, SMALL SHOP).THERE WOULD BE NO SPECIFIC ETHNIC BACKGROUND, THIS ALLOWS MANY VARIED AUDIENCES TO COME IN, WHICH INCREASES SALES OF THE PRODUCT. THE AUDIENCE'S PERSONALITY WOULD MAINLY BE THE CREATIVE TYPE, AS WE CAN BE EXCITING AND NEW WHILE STILL APPEALING TO A MASS DEMOGRAPHIC. THE ATTITUDES OF THIS AUDIENCE MAY BE SHY, BUT THAT'S SO WE CAN MOTIVATE OR ENCOURAGE THEM TO BE STRONGER VIA THE PRODUCT, AND ALSO SO WE DON'T MARKET TO A STEREOTYPE OF FEARLESS PEOPLE THAT DON'T EXIST IN THE REAL WORLD. THE VALUES WILL BE MOVIES MAINLY, AS THIS IS A MOVIE, BUT OTHER VALUES WILL BE MUSIC AND ART. THIS CAN ALLOW US TO CREATE OUT THERE CHARACTERS AND HAVE A POP SOUNDTRACK, WHICH WILL ALSO RANK IN THE NUMBERS. INTERESTS AND HOBBIES WOULD BE THAT OF THE VALUES, MAINLY TO DO WITH FILMS, BE IT FILM MAKING, OR LISTENING TO MUSIC OR ARTISTIC ACTIVITIES. WITH THESE HOBBIES AWARE TO ME I'D KNOW HOW TO MARKET MY MOVIE TO APPEAL TO PEOPLE WITH THESE KIND OF HOBBIES. THE LIFESTYLE OF THIS AUDIENCE WOULD BE QUITE NORMAL, SEEING HOW WE WANT TO RELATE TO NORMAL TEENAGERS WE DON'T WANT TO ALIENATE THEM TOO MUCH. AND THE BEHAVIOUR WOULD PROBABLY BE EITHER QUITE NORMAL, AGAIN PLAYING INTO THE GENUINE RELATABILITY OF THE PRODUCT, OR QUITE AWKWARD SO WE CAN RELATE TO OR DRAW IN THE UNPOPULAR, SOCIALLY AWKWARD TEENAGERS WHICH ARE A LOT MORE COMMON THAN THE STEREOTYPICAL POPULAR JOCK/VALLEY GIRL STEREOTYPES WE SEE EVERYWHERE. THERE ARE ENOUGH PEOPLE TO FIT MY CRITERIA. THEY CAN RELATE TO THE CHARACTERS AND SITUATION AND BUY IT MORE. THE APPEAL TO THE AUDIENCE IS WHAT DRIVES THEM TO BUY MY PRODUCT. THEY COULD AFFORD MY PRODUCT. I CAN REACH OUT TO THEM WITH MY MESSAGE ABOUT BEING YOURSELF AND BE ORIGINAL. IT IS EASILY ACCESSABLE. IF THEY HAVE THE TYPICAL NORMAL LIFESTYLE THEYD WATCH A MOVIE FROM TIME TO TIME, THIS MEANS THERE IS A GOOD CHANCE OF THEM WATCHING MY MOVIE. THEY WILL WATCH THE MOVIE IN THEIR SPARE TIME OR ON WEEKENDS/FILM NIGHTS. THE CHARACTERS AND SETTINGS ARE MOST APPEALING TO THEM. THEY WILL TURN TO TV GUIDES AND/OR SOCIAL MEDIA FOR INFORMATION.

Tuesday, 15 November 2016

Editing excercise

https://youtu.be/05Eb0NTj4MQ MY EDITING EXCERCISE!

THIS FILM IS TO PRACTISE MY EDITING SKILLS. FROM IT, I LEARNED TO USE THE 180 RULE, MATCH ON ACTION AND SHOT REVERSE SHOT TECHNIQUES. I ALSO USED A TRANSITION IN ORDER TO MAKE IT LOOK LIKE THE TWO CHARACTERS HAVE TALKED FOR A LONG TIME, LONGER THAN WE FILMED. I'M NOT HAPPY WITH THE CINEMATOGRAPHY, ONE OR TWO OF THE SHOTS ARE WONKY, BUT THIS TASK WAS ABOUT PRACTISING MY EDITING SKILLS, AND FOR MY FIRST ATTEMPT AT USING EDITING SOFTWARE, I THINK I HAVE DONE ALRIGHT. ALL I KNOW IS THAT MY WORK IS ONLY GOING TO GET BETTER :)