EVALUATION 5:
https://www.youtube.com/watch?v=bmgVuiWnIfo
Annotations are on the video.
Wednesday, 15 March 2017
Friday, 3 March 2017
TITLE RESEARCH
TITLE RESEARCH:
MEAN GIRLS:
Mean girls has two striking colours to tell apart the two words, which both are important in terms of meaning. not only that, but the fonts are both different. the title itself not only implies the intended gender audience, but also implies the movie will have some cruel humour and is not too friendly, this works as a marketing technique because teenagers like daring material.
JUNO:
Juno's title looks hand drawn, which connotes youth and innocence. this works well for the film, about an innocent girl who suddenly has to wake up and grow up because of her pregnancy. the dull colours can also appeal to the demographic as they like colours, but not too much colour. the fact that the title is the name of the protagonist also helps identify the movie as it comes off as more personal. the title already creates a connection with the viewers.
EASY A:
Easy A also has a striking contrast between the two words in both colour and font. however, one of the colours is red, which connotes danger. this appeals to the teenage audience as they again like daring material and a bit of cheekiness. the title is also very catchy, which helps in remembering the movie.
KICK ASS:
Kick ass, not only has the daring and rebellious aspect, having (considered by some) crude language in the title. it also is in the style of graffiti which adds to the dangerous rebel aspect that teens love, because it looks like a display of vandalism. the dull colours also connote a sense of edge to the movie, people going in probably will expect something mischievous, and the "not approved by your parents" aspect really sells to teenagers.
MEAN GIRLS:
Mean girls has two striking colours to tell apart the two words, which both are important in terms of meaning. not only that, but the fonts are both different. the title itself not only implies the intended gender audience, but also implies the movie will have some cruel humour and is not too friendly, this works as a marketing technique because teenagers like daring material.
JUNO:
Juno's title looks hand drawn, which connotes youth and innocence. this works well for the film, about an innocent girl who suddenly has to wake up and grow up because of her pregnancy. the dull colours can also appeal to the demographic as they like colours, but not too much colour. the fact that the title is the name of the protagonist also helps identify the movie as it comes off as more personal. the title already creates a connection with the viewers.
EASY A:
Easy A also has a striking contrast between the two words in both colour and font. however, one of the colours is red, which connotes danger. this appeals to the teenage audience as they again like daring material and a bit of cheekiness. the title is also very catchy, which helps in remembering the movie.
KICK ASS:
Kick ass, not only has the daring and rebellious aspect, having (considered by some) crude language in the title. it also is in the style of graffiti which adds to the dangerous rebel aspect that teens love, because it looks like a display of vandalism. the dull colours also connote a sense of edge to the movie, people going in probably will expect something mischievous, and the "not approved by your parents" aspect really sells to teenagers.
Monday, 27 February 2017
CHARACTER RESEARCH
For this analysis, I have looked at specific movies and other entertainment platforms to get an idea of what my characters would be like.
FOR JOE:
Because he is the comedy centre of the movie and has a fourth wall breaking style, I looked at popular comedies that all ages enjoy to get an idea of the comedy style and Joe's character. For this, I looked at these movies that have that 4th wall style:
Wayne's World
Spaceballs
Deadpool
Scott Pilgrim vs the world
From all of these movies I found the style I was going to use. I knew my character couldn't be as raunchy as Deadpool, I needed the character to be more verbally appropriate so young teenagers could watch my movie as well. From Wayne's World and Scott Pilgrim specifically I found two characters who I though were great stepping stones for my character. Garth Algar (Wayne's World) and Scott Pilgrim (Scott Pilgrim) are both very socially awkward, have weird behaviour, messy hair and were the kind of character my "outcast" audience could relate to.
FOR SIMON/JOSH:
Because both of these are parodies of the internet and the people who use it, I decided I would explore the internet some more. I joined many meme sights and researched many current memes at the time in order to get a feeling of what the kind of people who love memes look and behave like. I knew my characters would need to wear dorky clothes and glasses as the stereotypical nerd wears that, and most of the people I met via exploring memes were typical nerds, they weren't very social either.
FOR ERIN/GRETCHEN:
Because she is the "I hate everything" kind of person, I watched a couple of teen shows and films, but also a couple of the goth/horror movies that she'd most likely watched. the main movies I watched were:
Beetlejuice
The addams family
Glee
Mean girls
From these movies and shows, I gathered the kind of characters she would be like. Lydia from Beetlejuice, Morticia and Wednesday from The Addams family, Tina from Glee and Janis Ian from Mean girls. they all wear black, had a mysterious ego to them and most of them had a very bad attitude. these were all essential to my characters of Erin and Gretchen.
FOR EUGENE:
Because I wanted him to be that of a typical antagonist, and (because of personal viewership) I knew that many high school horror films usually have a bully as a primary antagonist outside of the possible supernatural monster, I watched some high school horrors such as:
Carrie
IT
Let me in
From these I knew my character needed a weakness, something that made him insecure and that's why he bullied. EG: Kenny (Let me in) was bullied by his older brother and wanted to look tough in front of him. With Eugene, he hates his own name and he bullies to compensate.
FOR EVANGELINE:
I wanted her to be the typical popular/beautiful girl, who really couldn't care less about our protagonist. For this, I looked at typical teen comedy films like:
Scott Pilgrim vs the world
Mean girls
From Mean girls I knew she'd have to be the most beautiful girl in the school, preferably blonde and that she'd have a blunt attitude where she ignores and blanks the main character, like how Ramona (Scott Pilgrim) flees or blanks Scott to keep this fearless persona up or to avoid a problem.
FOR JOE:
Because he is the comedy centre of the movie and has a fourth wall breaking style, I looked at popular comedies that all ages enjoy to get an idea of the comedy style and Joe's character. For this, I looked at these movies that have that 4th wall style:
Wayne's World
Spaceballs
Deadpool
Scott Pilgrim vs the world
From all of these movies I found the style I was going to use. I knew my character couldn't be as raunchy as Deadpool, I needed the character to be more verbally appropriate so young teenagers could watch my movie as well. From Wayne's World and Scott Pilgrim specifically I found two characters who I though were great stepping stones for my character. Garth Algar (Wayne's World) and Scott Pilgrim (Scott Pilgrim) are both very socially awkward, have weird behaviour, messy hair and were the kind of character my "outcast" audience could relate to.
FOR SIMON/JOSH:
Because both of these are parodies of the internet and the people who use it, I decided I would explore the internet some more. I joined many meme sights and researched many current memes at the time in order to get a feeling of what the kind of people who love memes look and behave like. I knew my characters would need to wear dorky clothes and glasses as the stereotypical nerd wears that, and most of the people I met via exploring memes were typical nerds, they weren't very social either.
FOR ERIN/GRETCHEN:
Because she is the "I hate everything" kind of person, I watched a couple of teen shows and films, but also a couple of the goth/horror movies that she'd most likely watched. the main movies I watched were:
Beetlejuice
The addams family
Glee
Mean girls
From these movies and shows, I gathered the kind of characters she would be like. Lydia from Beetlejuice, Morticia and Wednesday from The Addams family, Tina from Glee and Janis Ian from Mean girls. they all wear black, had a mysterious ego to them and most of them had a very bad attitude. these were all essential to my characters of Erin and Gretchen.
FOR EUGENE:
Because I wanted him to be that of a typical antagonist, and (because of personal viewership) I knew that many high school horror films usually have a bully as a primary antagonist outside of the possible supernatural monster, I watched some high school horrors such as:
Carrie
IT
Let me in
From these I knew my character needed a weakness, something that made him insecure and that's why he bullied. EG: Kenny (Let me in) was bullied by his older brother and wanted to look tough in front of him. With Eugene, he hates his own name and he bullies to compensate.
FOR EVANGELINE:
I wanted her to be the typical popular/beautiful girl, who really couldn't care less about our protagonist. For this, I looked at typical teen comedy films like:
Scott Pilgrim vs the world
Mean girls
From Mean girls I knew she'd have to be the most beautiful girl in the school, preferably blonde and that she'd have a blunt attitude where she ignores and blanks the main character, like how Ramona (Scott Pilgrim) flees or blanks Scott to keep this fearless persona up or to avoid a problem.
Saturday, 18 February 2017
film production logo analysis
WARPFILMS:
This logo has a very sharp lightning-esk shape in which the title lies, which could connote that the company is edgy, sharp or takes risks. The globe-like background connotes global viewership. anyone anywhere can see their films. Black and white colour scheme also adds to the connotation of sharp/edgy-ness. It's also very simple which could suggest it is an independent company that does things on the cheap.
WORKING TITLE:
This logo is very simple. The title itself is in a san serif font, which means it is easy to read, no mistake, it is working title. It also connotes simplicity, it is an independent company and nothing too grandiose. The circle in the middle could once again connote the idea of seeing, an iris or a pupil. This is to connote the idea that it is a visual media, you are there to see a movie, nothing more. The fact that the font is very bold and not small or hard to read means you will remember it more, this is good for the company if they want their product to sell.
DREAMWORKS:
The setting of being in the clouds adds connotation to the title dreamworks. In tern the boy could very well be us. If this is true then the logo could connote the idea that the movies will take us to another world and give us a movie experience like no other. The colour of white in the child could very well connote innocence. The font is serif, this makes it seem smart and charismatic as it is one of the major film industries. This will attract audiences as they now know it is a top quality company and therefore so should the movies. The dark purple/blue background will allow the main title and image to stand out, which is good because people will be able to recognise what it is more.
UNIVERSAL:
The global aspect in the main image connotes the idea that it is a global company and that it is everywhere. This is also made more clear by the name itself, "universal". The serif font also makes it look more professional, which you should expect from a company that boasts global power. The shiny font also helps the name stand out. This massive presence will impress the audience and get them to not only remember them more, but to see their products as it seems like it's the best based off it's atmosphere. The black background makes a stark contrast between the planet and logo, which, once again, allows for the name and image to stand out.
TAKE TWO PRODUCTIONS:
The fact that this title is tilted could connote the idea that they are edgy, or that they're not professional, they are independent. The two theme in the title also works in to the image, with two t's joined together in the pattern of actual film. This connotes their production selling point, movies. the black and white template also connotes it's simplicity as well as fitting the stereotypical image of a film reel. The san serif all capitals font also adds to it's simplicity; it also makes the name of the company stand out more.
This logo has a very sharp lightning-esk shape in which the title lies, which could connote that the company is edgy, sharp or takes risks. The globe-like background connotes global viewership. anyone anywhere can see their films. Black and white colour scheme also adds to the connotation of sharp/edgy-ness. It's also very simple which could suggest it is an independent company that does things on the cheap.
WORKING TITLE:
This logo is very simple. The title itself is in a san serif font, which means it is easy to read, no mistake, it is working title. It also connotes simplicity, it is an independent company and nothing too grandiose. The circle in the middle could once again connote the idea of seeing, an iris or a pupil. This is to connote the idea that it is a visual media, you are there to see a movie, nothing more. The fact that the font is very bold and not small or hard to read means you will remember it more, this is good for the company if they want their product to sell.
DREAMWORKS:
The setting of being in the clouds adds connotation to the title dreamworks. In tern the boy could very well be us. If this is true then the logo could connote the idea that the movies will take us to another world and give us a movie experience like no other. The colour of white in the child could very well connote innocence. The font is serif, this makes it seem smart and charismatic as it is one of the major film industries. This will attract audiences as they now know it is a top quality company and therefore so should the movies. The dark purple/blue background will allow the main title and image to stand out, which is good because people will be able to recognise what it is more.
UNIVERSAL:
The global aspect in the main image connotes the idea that it is a global company and that it is everywhere. This is also made more clear by the name itself, "universal". The serif font also makes it look more professional, which you should expect from a company that boasts global power. The shiny font also helps the name stand out. This massive presence will impress the audience and get them to not only remember them more, but to see their products as it seems like it's the best based off it's atmosphere. The black background makes a stark contrast between the planet and logo, which, once again, allows for the name and image to stand out.
TAKE TWO PRODUCTIONS:
The fact that this title is tilted could connote the idea that they are edgy, or that they're not professional, they are independent. The two theme in the title also works in to the image, with two t's joined together in the pattern of actual film. This connotes their production selling point, movies. the black and white template also connotes it's simplicity as well as fitting the stereotypical image of a film reel. The san serif all capitals font also adds to it's simplicity; it also makes the name of the company stand out more.
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