EVALUATION 5:
https://www.youtube.com/watch?v=bmgVuiWnIfo
Annotations are on the video.
Wednesday, 15 March 2017
Friday, 3 March 2017
TITLE RESEARCH
TITLE RESEARCH:
MEAN GIRLS:
Mean girls has two striking colours to tell apart the two words, which both are important in terms of meaning. not only that, but the fonts are both different. the title itself not only implies the intended gender audience, but also implies the movie will have some cruel humour and is not too friendly, this works as a marketing technique because teenagers like daring material.
JUNO:
Juno's title looks hand drawn, which connotes youth and innocence. this works well for the film, about an innocent girl who suddenly has to wake up and grow up because of her pregnancy. the dull colours can also appeal to the demographic as they like colours, but not too much colour. the fact that the title is the name of the protagonist also helps identify the movie as it comes off as more personal. the title already creates a connection with the viewers.
EASY A:
Easy A also has a striking contrast between the two words in both colour and font. however, one of the colours is red, which connotes danger. this appeals to the teenage audience as they again like daring material and a bit of cheekiness. the title is also very catchy, which helps in remembering the movie.
KICK ASS:
Kick ass, not only has the daring and rebellious aspect, having (considered by some) crude language in the title. it also is in the style of graffiti which adds to the dangerous rebel aspect that teens love, because it looks like a display of vandalism. the dull colours also connote a sense of edge to the movie, people going in probably will expect something mischievous, and the "not approved by your parents" aspect really sells to teenagers.
MEAN GIRLS:
Mean girls has two striking colours to tell apart the two words, which both are important in terms of meaning. not only that, but the fonts are both different. the title itself not only implies the intended gender audience, but also implies the movie will have some cruel humour and is not too friendly, this works as a marketing technique because teenagers like daring material.
JUNO:
Juno's title looks hand drawn, which connotes youth and innocence. this works well for the film, about an innocent girl who suddenly has to wake up and grow up because of her pregnancy. the dull colours can also appeal to the demographic as they like colours, but not too much colour. the fact that the title is the name of the protagonist also helps identify the movie as it comes off as more personal. the title already creates a connection with the viewers.
EASY A:
Easy A also has a striking contrast between the two words in both colour and font. however, one of the colours is red, which connotes danger. this appeals to the teenage audience as they again like daring material and a bit of cheekiness. the title is also very catchy, which helps in remembering the movie.
KICK ASS:
Kick ass, not only has the daring and rebellious aspect, having (considered by some) crude language in the title. it also is in the style of graffiti which adds to the dangerous rebel aspect that teens love, because it looks like a display of vandalism. the dull colours also connote a sense of edge to the movie, people going in probably will expect something mischievous, and the "not approved by your parents" aspect really sells to teenagers.
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